Insights

Brand Insights

Practical perspectives on brand upgrade, diagnosis, content conversion, channel materials, SEA market adaptation, naming and trademark protection.

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Growth Loong brand upgrade visual

English insight articles will be added gradually. For now, selected Chinese articles are listed as references and no Chinese article body has been modified.

Brand Upgrade

Practical perspectives for teams preparing brand upgrade decisions and communication materials.

Brand upgrade is not only changing a logo

Brand upgrade is not only changing a logo

Selected Chinese article reference. English insight articles will be added gradually.

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When does a business need brand upgrade?

When does a business need brand upgrade?

Selected Chinese article reference. English insight articles will be added gradually.

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Brand Diagnosis

Practical perspectives for teams preparing brand upgrade decisions and communication materials.

Brand upgrade diagnosis checklist

Brand upgrade diagnosis checklist

Selected Chinese article reference. English insight articles will be added gradually.

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Why customers cannot remember your brand

Why customers cannot remember your brand

Selected Chinese article reference. English insight articles will be added gradually.

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Content & Conversion

Practical perspectives for teams preparing brand upgrade decisions and communication materials.

How to extract brand core value

How to extract brand core value

Selected Chinese article reference. English insight articles will be added gradually.

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Brand planning vs. marketing planning

Brand planning vs. marketing planning

Selected Chinese article reference. English insight articles will be added gradually.

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Sales & Channel Materials

Practical perspectives for teams preparing brand upgrade decisions and communication materials.

Materials a brand needs before overseas expansion

Materials a brand needs before overseas expansion

Selected Chinese article reference. English insight articles will be added gradually.

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SEA Market Adaptation

Practical perspectives for teams preparing brand upgrade decisions and communication materials.

China brands entering Southeast Asia need more than translation

China brands entering Southeast Asia need more than translation

Selected Chinese article reference. English insight articles will be added gradually.

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From Shanghai to Singapore: brand expression path into Southeast Asia

From Shanghai to Singapore: brand expression path into Southeast Asia

Selected Chinese article reference. English insight articles will be added gradually.

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Naming & Trademark

Practical perspectives for teams preparing brand upgrade decisions and communication materials.

Naming, positioning and visual identity relationship

Naming, positioning and visual identity relationship

Selected Chinese article reference. English insight articles will be added gradually.

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Logo upgrade: what to keep and what to change

Logo upgrade: what to keep and what to change

Selected Chinese article reference. English insight articles will be added gradually.

Read Chinese Article
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